Positioning and Differentiating Your Business free essay sample

All rights reserved. No part of this publication may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopy, recording, or any information storage and retrieval system, without permission in writing from E-Myth Worldwide. The E-Myth Mastery Program Module 2: E-Myth Marketing Fundamentals Business Development Process: MK-0040 Positioning and Differentiating Your Business Page 8 mistrust the people they will be dealing with. That presents you with the opportunity to position your business as friendly and filled with employees who enjoy helping customers. Or you might notice in target market â€Å"B† that honor and integrity are prized personal values and the dominant purchase preference is â€Å"performance† (they focus on reliability, dependability, and quality). This could lead you to position your business as one that â€Å"goes the extra mile to make it work right for you. † Once you learn to apply this approach, the possibilities are unlimited! Redefining Your Products With so many similar and competing products and services out there, redefining yours so that it stands out from all the rest is an important part of your Positioning Strategy. We will write a custom essay sample on Positioning and Differentiating Your Business or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The E-Myth Mastery Program Module 2: E-Myth Marketing Fundamentals Business Development Process: MK-0040 Positioning and Differentiating Your Business Positioning Strategy Worksheet (cont’d) Key product attributes I Functionality I Sensory impact I Unconscious associations I Conscious-mind conclusions I Price/value I Access/convenience How they apply in this market segment†¦ Key psychographic characteristics How they apply in this market segment†¦ This component requires that you describe your product in terms of its key attributes as perceived by the customer. For purposes of positioning, you don’t have to create a detailed product description – just a few words to identify the kind of product, plus a few phrases describing the one, two, or three attributes that make it stand out from all others. (Later, in Your Marketing Strategy, process MK-0060, you’ll create a detailed product description. ) Key Product Attributes: The Customer’s View Functionality Sensory Impact Unconscious Associations Conscious-Mind Conclusions Price/Value Access/Convenience Functionality. What the product does, especially what it does for the customer. Sensory impact. The sensory experience of the product. What does it look like? Sound, feel, taste, and smell like? Unconscious associations. What common unconscious associations is the product likely to trigger, and what emotional responses are likely to be stimulated by those associations? Derived from careful study of your Central Psychographic Worksheet for this market segment†¦ Conscious-mind conclusions. What are the logical, rational judgments and conclusions the conscious mind is likely to reach regarding this product? Price/value. Is the price of the product perceived as high, moderate, or low, and is the product worth its price? Access/convenience. Do customers have access to the product? How easily can they get it? Is it convenient – nearby, no hassles, minimal effort? Consider these examples of products that have been â€Å"redefined. † (We’ve noted the key product attributes used for the redefinition. ) How do you respond to them? Copyright  © 1986, 1988, 1994, 1996 by E-Myth Worldwide. All rights reserved. No part of this publication may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopy, recording, or any information storage and retrieval system, without permission in writing from E-Myth Worldwide. Copyright  © 1986, 1988, 1994, 1996 by E-Myth Worldwide. All rights reserved. No part of this publication may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopy, recording, or any information storage and retrieval system, without permission in writing from E-Myth Worldwide. The E-Myth Mastery Program Module 2: E-Myth Marketing Fundamentals Business Development Process: MK-0040 Positioning and Differentiating Your Business Positioning Strategy Worksheet (cont’d) The E-Myth Mastery Program Module 2: E-Myth Marketing Fundamentals Business Development Process: MK-0040

Carnaval Celebrations Worldwide

Carnaval Celebrations Worldwide The word Carnaval refers to the numerous festivities that occur in many Catholic cities every year prior to the Lenten season. These festivals often last several days or weeks and are widely popular celebrations of local history and culture. Residents and visitors prepare for Carnaval festivities throughout the year. Revelers both young and old can enjoy numerous organized activities or party in the city streets with their families, friends, community members, and strangers. Religious and Historical Significance of Carnaval Lent is the Catholic season that represents the forty days prior to Jesus death on Good Friday and his resurrection on Easter Sunday. Lent begins on Ash Wednesday, which usually falls in February. On certain days of Lent, Catholics are supposed to abstain from eating meat as a physical and spiritual reminder of Jesus sacrifices. The word Carnaval likely originates from the Latin term carne levare, or to remove meat. On the day before Ash Wednesday (Mardi Gras or Fat Tuesday,) many Catholics ate all of the meat and fat in their home  and held large parties in the streets as one last celebration before the penitential Lenten season. It is a time when all social classes could disguise themselves, congregate, and forget their usual tribulations. Carnaval originated in largely Catholic Southern Europe and spread to the Americas during the age of exploration and colonization. Carnaval Traditions All places that celebrate Carnaval generally have the same activities, but each Carnaval is infused with elements of local culture. During both day and night, revelers in the streets listen to music and dance, eat, and drink. Many cities hold balls and masquerades. The main tradition of Carnaval includes parades through the city streets. Many cities hold parades with floats, which are enormous, decorated vehicles that can carry dozens of riders, who often wear very elaborate, colorful costumes and masks. Parades usually have themes, which often parody current local political and social problems. What follows are some of the worlds most famous and popular Carnaval celebrations. Rio de Janeiro, Brazil Rio de Janeiro, Brazil is home to the worlds most famous Carnaval and what many people consider to be the worlds biggest and best party. The basis of Rios Carnaval is the samba school, which is a social club named after the famous Brazilian samba dance. Samba schools are based in different neighborhoods of Rio de Janeiro, and rivalry among them is fierce. Members work throughout the year to create the best themes, floats, costumes, and dance performances. Over the four day celebration, schools parade and compete against each other in the Sambadrome, a building that can hold 60,000 spectators. Millions of people also party throughout the city and on Rios famous beaches, Ipanema and Copacabana. New Orleans, Louisiana New Orleans, Louisiana is home to Mardi Gras, the most popular Carnaval in the United States. Dozens of social clubs, called krewes, parade through the streets of New Orleans over a six week period. The people on the floats or on horseback throw small presents to the spectators, such as beads, plastic cups, and stuffed animals. Revelers party in the citys French Quarter. Mardi Gras still occurs annually, even after Hurricane Katrina impacted the city in 2005. Trinidad and Tobago The two small islands of Trinidad and Tobago are known for having the best Carnaval in the Caribbean Sea. Trinidads Carnaval has been influenced by African cultures due to the slave trade hundreds of years ago. On the two days before Ash Wednesday, revelers dance in the streets to the sounds of calypso music and steelpan drums. Venice, Italy Since the 12th century, Venices Carnaval has been well known for intricately created masks and masquerade balls. Throughout history, Venices Carnival was banned numerous times, but since 1979 the event has occurred annually. Many events occur in the citys famous canals. Additional Carnavals in the United States Although New Orleans has the most visited Mardi Gras in the United States, some smaller celebrations include those in: Mobile, AlabamaBiloxi, MississippiPensacola, FloridaGalveston, TexasBaton Rouge, Lafayette, and Shreveport, Louisiana Additional Carnavals in Latin America Besides Rio de Janeiro and Trinidad, many more cities in largely Catholic Latin America celebrate Carnaval. These include: Salvador, Recife, and Olinda, BrazilOruro, BoliviaBuenos Aires, ArgentinaMazatlan, MexicoSome cities in Colombia, Uruguay, Panama, and the Dominican Republic Additional Carnavals in Europe Many more cities still celebrate Carnaval on the continent where it originated. These include: Viareggio, ItalyTenerife Island, part of Spains Canary IslandsCadiz, SpainBinche, BelgiumCologne, GermanyDusseldorf, Germany Carnaval Entertainment and Imagination The activities of the Carnaval season, developed over centuries from religious and cultural rituals, have become enormously popular in several cities around the world. Large crowds congregate in the streets to enjoy the extravagant parades, rhythm of the music, and colorful costumes. Its an exciting, creative spectacle that no visitor will ever forget.

How Many Zeros in a GoogolA Googolplex

How Many Zeros in a GoogolA Googolplex SAT / ACT Prep Online Guides and Tips What’s a googol, and does it have any relation to that similarly-named website? And what about a googolplex, how many zeros does it have? In this guide, we’ll give you googolplex and googol definitions, show how you can write them out, explain how they’re useful, and give examples on how you can start to understand huge numbers like these. What Is a Googol? That’s not a misspelling! The search website Google did get their name from this very large number. A googol, officially known as ten-duotrigintillion or ten thousand sexdecillion, is a 1 with one hundred zeros after it. Written out, a googol looks like this: 10,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000. The scientific notation for a googol is 1 x10100. Even though we see a million and a billion as large numbers, there are 1 x1094 †millions† or 1 x1091â€Å"billions† in a googol, which shows you how much larger a googol is than these numbers. â€Å"Googol† got its name in 1938, when nine-year-old Milton Sirotta came up with the name and suggested it to his uncle, mathematician Edward Kasner. When the founders of Google were looking for a name for their website (back then called â€Å"BackRub†) that would demonstrate the vast amount of information it could provide, they chose â€Å"googol† but accidentally misspelled it, and a star was born. A googol is such a large number that our minds can’t even comprehend it, and because it’s so large it doesn’t have a particularly important role in mathematics. It’s even estimated that there are only 4 x 1079atoms in the universe, which is less than a googol. This means there isn’t a googol of anything on earth, not grains of sand, not drops of water in the oceans, etc. They don’t even come close to a googol which can help us get some grasp of how incredibly huge this number is. Therefore, the only times a googol is a somewhat accurate estimate of anything is for hypotheticals. A common example is that it’s estimated that there are 1 x10123 ways a game of chess could be played, which is fairly close to a googol. This is a very rough estimate, but it’s easy to see how the number could become so large. After each chess player makes their first move, there are 400 potential board setups. After each player has made two moves, there are 197,742 setups, after three moves there are over 100 million, and the number continues to increase exponentially from there. What Is a Googolplex? If a googol isn’t big enough for you, there are even bigger numbers out there! One of them is a googolplex, which is a 1 followed by a googol of zeros. The scientific notation for a googolplex is 1 x 1010^100 As massive as a googol is, a googolplex is many, many times larger, such that it’s impossible to write all the zeros out. There’d be ten-duotrigintillion of them! Counting to a googolplex would be even more impossible. We can’t calculate how long it would take, but it’s estimated it would take longer than the age of the universe. As a comparison, counting to a trillion would take roughly 31,709 years, and a trillion is only a 1 followed by twelve zeros! Edward Kasner and his colleague James Newman wrote this about a googolplex in their 1940 book Mathematics and the Imagination: â€Å"You will get some idea of the size of this very large but finite number from the fact that there would not be enough room to write it, if you went to the farthest star, touring all the nebulae and putting down zeros every inch of the way." Wow! So what’s the point of such a large number? Kasner discussed googol and googolplex to show the difference between incredibly large numbers and infinity. Kasner believed people overused the term â€Å"infinite† when they really only meant a large number, so he developed googol and googolplex to differentiate between the two concepts. Other Large Numbers You Should Know Guess what? There are even larger numbers than a googolplex, although not many. If you want to learn about all the large numbers and see a chart that makes it easy to compare them to each other, check out our guide to large numbers. One of the numbers larger than a googolplex is Skewes’ number. Skewes’ number, developed by mathematician Stanley Skewes, is 10 to the 10th to the 10th to the 34th, or this: . Skewes was especially interested in prime numbers, and when his number was introduced in 1933, it was described as the largest number in mathematics. However, Skewes’ number is no longer considered the largest possible number; that title now goes to Graham’s number. Graham’s number, which can’t be written with conventional notation, was developed by mathematician R.L. Graham. It’s so large that, even if all the matter in the universe was converted to pens and ink, it still wouldn’t be enough to write out the number in its entirety. Summary: How Many Zeros in a Googolplex? What is a googol? A googol is a 1 followed by 100 zeros. The number was first introduced by mathematician Edward Kasner, who got the name for the number from his young nephew (and which Google later used for their own name). Kasner also coined the term googolplex. And how many zeros in a googolplex? A googolplex is a 1 followed by a googol of zeros. It’s impossible to write out, but in scientific notation it looks like 1 x 1010^100. These two numbers are too large to have any practical value (they are far, far larger than the number of grains of sand or drops of water on earth, or even the number of atoms in the universe), but Kasner used them to discuss the difference between extraordinarily large numbers and the concept of infinity. What's Next? Writing a research paper for school but not sure what to write about?Our guide to research paper topics has over 100 topics in ten categories so you can be sure to find the perfect topic for you. Taking the SAT or ACT?Students often struggle most with the Math section of these tests, but check out our comprehensive guides to SAT Math and ACT Math for everything you need to know to ace these math questions. What's Vygotsky scaffolding? It actually has nothing to do with buildings! Learn everything you need to know about this important education term in our complete guide to Vygotsky scaffolding.

Tort Law Essay Example | Topics and Well Written Essays - 2500 words

Tort Law - Essay Example However, in the two cases, the complainant (the person harmed) has entitlement to compensation by the offender (accused). In the later, the acts that lead to such an injury or loss are not intentional or expected. Nevertheless, there are some torts, which involve accidents that would have been prevented with care and as such does not constitute torts of negligence. Normally negligence torts involve parties that share four elements including, where one party had the responsibility of protecting the other(S) and or the party fails to exercise such care as expected. Moreover, there exists a causal relation between the failure to exercise such care as expected and the harm suffered by the other party as well as there must exist an actual injury arising from such negligence in context. On the other hand, an intentional tort involves the offence by a party, which is well aware of such an impending harm that would result to the other party. The application of tort laws provides that individ ual persons have distinct rights, which the law of the land identifies, and protect2. The infringement of such law accords the harmed person compensation in terms of money. Understanding torts therefore holds that one must establish the act of negligence, the causation, fault, the interest covered by law as well as the actual damage suffered3. Negligence here refers to that act of failure to act in precaution in prevention of a certain happening whose outcome is considered fatal or whose outcome would inflict injuries or such sufferings to other persons. The causation here implies to what would be associated to leading into the suffering. For instance, in the case where David dies of fire in the nightclub, the fire would be said to have caused the death. However, understanding the cause of the fire leads to the question of whose fault it was and in such an illustration, Harry’s careless smoking would justify the fault to be his. Evaluation of the interest leads to an analysis of the legal provisions within the land where one understands what the law says about such an occurrence. The law of tort has a good structure where upon justification of personal liability in causing harm on someone else, then the accused should compensate the claimant as per the provision of the law of the land. The law of tort holds the supremacy of individual rights and therefore works to ensure that other persons do not infringe personal rights through negligence or carelessness4. Upon establishment of the actual damage suffered such as an injury, death and such sufferings caused to an individual, the court requires that such a person is compensated by the person liable of having caused the infringement of his/her right. In the case study, it is possible to define these basic attributes to a tort with special attention to the different players. For instance, the act involved is careless lighting of fire by Harry, which causes David’s death and which is seen to be the fa ult of Harry. Harry’s act of smoking in the office is blamed to have caused the fire and as such, negligence is established with his failure to observe some caution as is necessary. Therefore, David’s death is the actual damage under analysis here. There are however, various aspects of consideration in determining the liability of

Stammering Essay Example | Topics and Well Written Essays - 3000 words

Stammering - Essay Example This paper examines the causes, symptoms, effects of stammering and methods of treating and managing the condition. Causes of stammer Researchers have studied stammering for a long period but a lot of information about the disorder remains relatively unknown. However, research studies indicate that the condition is caused by a combination of several factors, including developmental and environmental factors. From these contributing factors, the causes of the disorder are classified into two groups namely developmental and acquired. The beginning of developmental stammering is during early childhood and it progresses to the adulthood. Normally 20 percent of children are affected by developmental stammering from the age of about two and half months. During this age, most children are learning about speech and language skills (Bogue, 2005). Developmental stammering is the most common type and it is normally characterized by repetition of syllable or words. These signs are accompanied by other secondary symptoms including observable physical tensions while speaking. As the child develops into adulthood, he or she may start avoiding people or situations that require verbal communication. However, many young children are not cognizant about their speech disruptions. Children who develop the condition early may experience various patterns of stammering. In most situations, the speech disruption is in two episodes, occurring in sequences of stammering followed by periods of relative speech fluency (Bogue, 2005). Developmental stammering is easy to manage and most patients recover from the condition. However, in other situations, the affected children encounter much more difficulties while speaking as stuttering develops into an advanced stage. In such children, the initial relaxed stammering develops into a more tense and repetitive speech disruption accompanied by pauses and speech prolongations (Bogue, 2005). According to Lewis (1902), the development of stammering i n children could be influenced by environmental factors such as parenting of the affected child. Exerting intense pressure on the affected child in order to acquire normal speech increases development of stammering, because it undermines the confidence of the child (SFA, 2000). In addition, unregulated speech correction techniques applied by guardians make the affected child to become more anxious and fearful, which are some of the factors that accelerate the development of more chronic stammering (SFA, 2000). As the child grows older, secondary stammering symptoms become evident. These include avoiding social contact and situation requiring verbal communication, rapid blinking of the eyes and trembling of lips. Other behavioral symptoms that develop after the child becomes cognizant of stammering condition include phobia of sounds, people and situations that involve talking. The secondary reactions to stammering become more evident in adolescence and early adulthood causing a lot o f humiliation, shame and disappointment to the affected persons. In rare situations, adults with normal speech ability acquire language impairments, which lead to stammering (Lewis, 1902). According to NIDCD (2007), acquired stammering sometimes occur from neurological impairment, arising from medical conditions such as stroke, injury or trauma on the head, brain tumors and abuse of certain drugs. Acquired

John Locke - Mind Essay Example for Free

John Locke Mind Essay Hume and Lockes conflicting views on the existence of personal identity stem from a fundamental disagreement in regard to memory. According to Hume we have an impermanent personal identity as a result of our constantly changing stream of perceptions. These mental experiences are usually triggered by impressions, or perceptions that involve a sense experience. These constantly changing streams of perception form the false identity. On the other hand John Locke proposes this concept that  says X has identity if the ideas of X cause an observer to have of x are the same at different times. The best capable observer is X themself, as they are there for every moment. For Locke all that is needed for personal identity is mental identity. Both these ideas of personal identity are intertwined with each respected philosopher’s views on memory. According to Hume, memory is unreliable. He believes projectivism tricks us into forming memories. This is true because Hume also says we can’t remember everything, but we project as if we do. The reason he imposes this is because he believes it causes us to assume we are the same in our memories as we are now. Hume says our memories are triggered by ideas, or perceptions caused by thinking about an impression, instead of actually experiencing it. These memories at best resemble one another, which means we confuse similar but different impressions of ourselves for an impression of a single unchanging self. Moreover, Hume says we do not have the same ideas as we do now and do in the past. As a result memory gives us false identity with what it remembers. With this, the nature of the human self is derived from these mental experiences. Although Hume maintains that personal identity is falsely assumed by humans, the ideas that arise from our memories are what forms one’s identity. The end result of personal identity is that individuals have a false sense of identity, but that this false sense of identity is what gives them their individuality. This whole process is reliant upon memory; hence memory is crucial in the development of the false self and individuality. Contrary to Hume, Locke believes memory is reliable. He insists that we are able to genuinely recall the same memories. Similarly to Hume, Locke agrees we don’t remember everything. Although he shares this belief, he feels what we do remember is enough. He continues this assertion as he points out we don’t remember everything accurately but we remember enough accurately. In doing this, we are able to accurately recall past ideas and compare them with present ones. This is how he reaches his point that memory is reliable. Since  our memories are reliable, our ideas in the past and the present can genuinely be the same. For Locke, the nature of the human self is formed through this process of linking old memories to new memories to create similarities. Like Hume, individuality is obtained when this process is complete and with it comes awareness of one’s self through time. While Hume and Locke have very differentiating opinions on the conception of personal identity relative to memory, they both agree that the end result will be a unique individual.

Free Essays - The Dehumanization of Shylock in Merchant of Venice :: Free Merchant of Venice Essays

The Dehumanization of Shylock in Merchant of Venice In Susan Pharr's "The Common Elements of Oppression", she defines "the other" as the outcast of society, the ones who stand up for what they believe in, no matter how `against the grain' it may be, the ones who try the hardest to earn acceptance, yet never receive it. In Shakespeare's "Merchant of Venice", Shylock, the `villain' is portrayed as the other simply because of his faith, because he is Jewish in a predominantly Christian society. One way that Shylock is classified as the other was by being stripped of his name. Throughout the play, Shylock was very seldom referred to by name; in the trial scene, the Duke identifies him by name twice, and Portia does so once. During the rest of the play, Shylock is usually referred to as "the Jew", "dog Jew" (II, viii, 14), and "currish Jew" (IV, i, 292) Throughout the play, Shylock was often reduced to something other than Human. In many cases, even the simple title of "Jew" was stripped away, and Shylock was not a man, but an animal. For example, Gratiano curses Shylock with "O, be thou damned, inexecrable dog!" (IV, i, 128) whose "currish spirit govern'd a wolf" (IV, i, 133-134) and whose "desires are wolvish, bloody, starved, and ravenous" (IV, i, 137-138). Or when Shylock is neither a man nor an animal, he becomes "a stony adversary, inhuman wretch" (IV, i, 4-5). When the Christians applied these labels to Shylock, they effectively stripped him of his humanity, of his religious identity; he was reduced to something other than human. The Christians also labeled Shylock as explicitly equated with the Devil, which in a primarily Christian society left Shylock as the other. For example, in (II, ii, 24-28), Launcelot Gobbo identifies Shylock as "a kind of devil", "the devil himself", and "the very devil incarnation." Shylocks own daughter compared Shylock's house to "hell" (II, iii, 2). Salanio identifies Shylock as "the devil...in the likeness of a Jew" (III, i, 19-21) and Bassanio echoes this sentiment by identifying Shylock as a "cruel devil" (IV, i, 217). Antonio further cements the association between Shylock and the devil by noting how Shylock's arguments remind him how "The devil can cite scripture for his purpose" (I, iii, 97-100).